Our collaboration with Green Country Plumbing focused on crafting a brand identity that felt both established and approachable, while subtly communicating their commitment to rapid response. The client’s primary request was to feature a caricature of the owner, with the specific challenge of ensuring it was welcoming and not “creepy.” This led us to develop a stylized, good-natured illustration that captures his essence with a friendly, trustworthy demeanor. Crucially, the main logo character is depicted in a running pose, a deliberate design choice to evoke a sense of urgency and promptness, directly communicating Green Country Plumbing’s dedication to quick and efficient service.
To achieve the desired vintage feel, we drew inspiration from classic Americana and early 20th-century branding. This influence is evident in the choice of typography, which combines sturdy, timeless serifs with clean, legible sans-serifs, evoking a sense of heritage and reliability. The color palette reflects this vintage aesthetic, featuring muted blues, warm creams, and rich grays that convey professionalism and a comforting, dependable service.
