When Kinfolk Market and Shop prepared to open its new flagship location just east of downtown—a significant move from the popular Wheeler District—our team delivered a complete digital transformation to match their ambitious new brand identity. This project focused on a strategic Phase 1 website launch, executing a clean, cohesive WordPress Elementor site that immediately established the brand’s new digital presence. The platform was designed to act as the primary resource for this beloved locally sourced and refillery store, with a voice that echoed the community focus through clever, inviting copy like “Come Get Your Fill ‘Hun” and “Goodness From Our Roots to Your Table.”
The technical development prioritized immediate utility and future growth. We implemented an intuitive content structure that powerfully conveys Kinfolk’s unique value proposition while ensuring effortless navigation. To support retail flexibility during this launch phase, we incorporated the ability for customers to execute select quick purchases online. This functionality streamlines transactions for high-demand items and extends the convenience of shopping for local goods. The entire structure was built with a clear roadmap for Phase 2, which will involve the full integration of a comprehensive online store, ensuring a scalable foundation for Kinfolk’s digital future and continued growth.
